We didn't start as a marketing agency. We started as medspa operators — with the same challenges, the same frustrations, and the same burning desire to build something that actually lasts.
Dallin and Starla didn't build The MedSpa Method from a boardroom. They built it from the treatment rooms, the front desks, the bookkeeping software at midnight, and the team meetings that felt like they were going nowhere.
They ran a medspa. They scaled it. They made the mistakes that expensive marketing agencies helped cause — and they figured out what actually worked. Not in theory. In practice. In their own business.
What started as a document they wrote for themselves — a guide to marketing their own practice — became the blueprint that other owners started asking for. One by one, they shared it. And then formally built it.
The MedSpa Method launched in 2022 with three founding partners. Today it's a full-service brand and marketing system trusted by some of the most ambitious medspa operators in the country.
The mission hasn't changed: help exceptional medspa owners build exceptional businesses.
Every engagement includes direct access to our core team. You're not handed off to a junior account manager — you work with the people who built the Method.
Every strategy is stress-tested against real medspa operations. We don't build plans that look good in a deck but collapse in execution. We build what works in your actual business.
We limit partnerships deliberately. We only work with medspas doing $20K+ per month — because our system delivers maximum leverage at this specific stage of growth.
We don't do piecemeal. Isolated tactics don't build durable businesses. The Method works because every part of the system connects — brand, acquisition, retention, team, and financials.
The PPBL model isn't just a billing preference — it's a statement of alignment. We only earn from campaigns when you get a booked lead. That's how a real partnership should work.
We tell you what your business needs to hear — even when it's uncomfortable. The practices that scale fastest are the ones with clear eyes on their strengths, gaps, and what must change.
MedSpa HQ exists because growth doesn't happen in isolation. Learning alongside ambitious owners — sharing wins, getting expert answers — accelerates outcomes no solo engagement can replicate.